Perth, Australia · Self-hosted · Built in public

Own your stack.

I'm Lucas. I stopped renting my digital life: my sites, storage, media and business ops run on hardware I own, and the machines handle the boring parts. I build websites for other businesses the same way, and show the whole thing in public.

Get your website built → See the stack

$500 founding rate on the first 10 client sites · 7 slots left

5 hosts owned✦9/9 monitors green✦ $0/mo core stack rent✦≈$110/mo rent replaced✦ 1 human, many machines

The problem

You don't own your tech. You lease it.

Locked in by a thousand tiny bills.

Storage here, hosting there, an app for everything. None of it yours, all of it forever. Cancel one and something you rely on disappears.

The cloud was the easy option. Was.

Self-hosting used to demand a sysadmin's patience. That just changed: the machines can do that work now. Most people haven't caught up yet.

And the noise is deafening.

Endless demos that look cool and do nothing. What's missing isn't another tool. It's someone running real systems in the open, end to end.

You were never taught to own it. Renting was just the default.

The stack · live right now

Everything below runs on hardware in my house.

Real systems doing real work for a real one-person business — not a demo. This is what owning it looks like.

  • SYS·01 The vault Photos, files and backups on a NAS I built. The cloud storage bills went to zero. NAS≈$40/MO BACK LIVE
  • SYS·02 The theatre The family's movies, shows and music, served from the rack, better than the apps. MEDIA≈$40/MO BACK LIVE
  • SYS·03 The sites A real shop, and the page you're reading, served off rented hosting onto boxes I own. WEB≈$30/MO BACK LIVE
  • SYS·04 The drafter Email and DM replies drafted before I've read them. I approve, it sends. OPSHOURS BACK LIVE
  • SYS·05 The watchtower Nine monitors watching everything, paging the machines before they ever bug the human. UPTIMESLEEP BACK LIVE
  • SYS·06 PAiOS The brain. A personal operating system holding the business's memory, tasks and context. CONTEXTFOCUS BACK LIVE
  • SYS·07 The channel Every build above, filmed and explained from scratch. The next system is a studio. IN PUBLIC BUILDING

Rent replaced ≈$110+/mo · time back daily · lock-in zero

Shipped for clients

Same playbook, other people's businesses.

Every build scores 99–100 on the standard public tests. Click any of them — they're live.

  • WEB·01 newaircontrols.com.au A trade business brought online properly: fast, found, and easy to contact. TRADE LIVE
  • WEB·02 joshuamcness.com Brand site with a working booking funnel and its own email infrastructure. BRAND LIVE
  • WEB·03 aussiecarflips.com Coaching business site: offer page, community funnel, built to convert. COACHING LIVE
  • WEB·04 askluke.tech My own shop: static front, real e-commerce behind it, self-hosted end to end. SHOP LIVE
See the website offer →

List $2,500 · founding clients pay $500 · you don't pay until you're happy

The path

Renting to owning, in three moves.

Watch.

Follow the builds, free. Real systems on real hardware with real numbers: what it replaced, what it costs now, what broke on the way.

Copy.

Take the blueprints. Exact setups, exact configs, the map I wish I had: your own NAS, your sites off rented hosting, the machines on your busywork.

Build with me.

Want it done with you, on your hardware? A scoped build with one rule: if it doesn't run without me, you don't owe the rest.

01 is warming up. 02 and 03 open as the builds ship.

Why me

I've spent years helping people take their hardware back: de-Googled phones, Linux machines, real human support, through my shop askluke.tech. Owning the rest of the stack was the obvious next step. I'm not a guru with a course. I'm the guy whose business actually runs this way, posting the receipts as I go.

One human. Many machines. Zero landlords.

Contact

Take it back.

The first builds are coming. Follow along free, steal everything, and when you want your stack built with you, my inbox is open. A human still reads it.

Replies drafted by the machines · approved by Lucas